Kleinblatt — city-farm brand & web

Brand identity and website for Stuttgart's first city farm — zero-waste, growing fresh seedlings and mushrooms.

Context

Kleinblatt is the first city farm in the centre of Stuttgart — founded by Jay and Mauricio out of the agricultural-science halls of Hohenheim — growing fresh seedlings and delicious mushrooms.

Problem

A zero-waste urban farm needed a brand that felt fresh, natural and credible — and a site to tell its sustainability story and sell its produce.

Role

Brand identity and web design — logo, visual identity system, packaging and the website — with Drømwerk Studio, in Illustrator, Photoshop, InDesign, After Effects and Figma.

Solution

A warm forest-green-and-cream identity built on a leaf mark, applied across packaging, print and a site built around the farm's zero-waste, grow-local story.